PinnedR MarzalSaas Retention Benchmark ReportI’m sure you have often asked yourself: “Is 5% churn good, am I performing above or below average? In recurring businesses, like SaaS…3 min read·Apr 24, 2024----
PinnedR MarzalModelos financieros en Saas y negocios de subscripciónA la gente técnica lo que nos mola es el producto, pero hay cosas que molan más, cómo un buen margen bruto, un buen Ebit, o que el cashflow…5 min read·Mar 25, 2024----
PinnedR MarzalSaaS business plan template: Spreadsheet with SaaS metrics with examplesI’ve been consulting startups for 5 years now.8 min read·Sep 3, 2022--1--1
PinnedR MarzalB2b Saas Metrics Journey FrameworkThere are many models to explain the customer life, but until now I had´t found one that applied completely to a SaaS business model…12 min read·Mar 15, 2022--4--4
PinnedR MarzalLeads, Users, Active Users and Customers. Who is who in a Saas startup?Most important B2b saas metrics and objectives, seems easy to track, but that´s wrong. During this post I willl try to explain how to…5 min read·Feb 7, 2022----
R MarzalHow to structure a profit and loss (P&L) statement: Donwload free templateUnderstanding financial statements may seem boring, but let’s remember that companies don’t just die because they don’t sell, they die…9 min read·Feb 28, 2024----
R MarzalNRR: Retención en negocios de recurrenciaHace poco, impartí una formación para el curso de Growth de Product Hackers sobre Retención en negocios de recurrencia que gusto bastante y…4 min read·Jan 29, 2024----
R Marzal7 actions to improve the profitability of a subscription business in 20242023 was the year when the VCS tap was turned off and the end of an era of unbridled hypergrowth, where growth was the only metric that…8 min read·Jan 11, 2024----
R Marzal7 acciones para mejorar la rentabilidad de un negocio de subscripción en 2024Hola soy Rubén, emprender, el producto digital y el deporte, son mis pasiones. He montado startups, he trabajado en ellas y he estado más…7 min read·Jan 9, 2024----
R MarzalMachine learning for SaasIn an information-driven world where information is power, Machine Learning (ML) has become an indispensable and invaluable tool for…5 min read·Jun 14, 2023----